The opportunities feed in PitchResponse displays several metrics alongside each request. Understanding what these mean helps you filter your feed effectively and prioritize the opportunities most likely to deliver value for your goals.
Date and Deadline #
Date refers to when the opportunity was posted or entered into the PitchResponse system. PitchResponse’s automated system picks up new opportunities as soon as they are available from each source, so a recent date generally means the request is fresh and the journalist has not yet closed their response window.
Deadline is the date and time by which the journalist needs responses. Once a deadline passes, the opportunity is no longer active and the journalist will not be accepting new pitches. Prioritize opportunities with approaching deadlines if you want to maximize your chances of being considered.
Link Type #
Link Type indicates what kind of citation you are likely to receive if your response is selected and published. The three main types are:
Dofollow means the link passes SEO value from the publication to your site. These are the most valuable from a link building perspective and are what most SEO-focused users are primarily targeting.
Nofollow means the link is tagged in a way that tells search engines not to pass SEO value directly. Nofollow links still drive referral traffic and provide brand visibility, and some SEO practitioners view them as having indirect value as well.
Unlinked mention means the publication will reference your name or business without providing a hyperlink. These placements still contribute to brand awareness and press portfolio building, but do not provide a direct SEO benefit.
PitchResponse does its best to provide up-to-date link type information for each publication based on their known linking policies. These can change over time, so treat them as a strong guide rather than a guarantee.
Source #
Source tells you which platform or channel the opportunity was pulled from. Current sources include HARO, Featured.com, SOS (Source of Sources), MentionMatch, Twitter/X, and exclusive opportunities posted directly by journalists on PitchResponse.
Filtering by source is useful when you have a preference for a particular type of opportunity or publication pool. For example, if you are focused on B2B placements, filtering for MentionMatch opportunities surfaces requests from that platform’s writer community. If you want to prioritize opportunities with the least competition, filtering for PitchResponse exclusive opportunities surfaces requests that do not appear anywhere else.
For a full explanation of each source and what it represents, see 03. Where PitchResponse Sources Opportunities.
DR (Domain Rating) #
DR stands for Domain Rating, a metric developed by Ahrefs that measures the overall authority and SEO strength of a publication’s website. It runs on a scale of 0 to 99, with higher scores indicating stronger, more established sites.
PitchResponse pulls DR data directly from Ahrefs. As a general guide, higher DR publications tend to be the most recognizable names in their space and carry the most SEO weight per backlink. Lower DR publications are often less competitive to land placements in, which can be a useful tradeoff depending on your strategy and the volume of responses you are able to send.
Traffic #
Traffic is an estimate of how many visitors a publication receives per day, also sourced from Ahrefs. This gives you a sense of the potential audience reach behind a placement, separate from its SEO authority. A publication with a modest DR but a highly engaged niche readership may deliver more relevant referral traffic than a higher-DR generalist site, depending on how well the publication’s audience matches your own.
Use DR and Traffic together rather than relying on either one alone for a fuller picture of what a placement in a given publication is worth to your specific goals.