Beta Notice #
🚧 AI-Assisted Pitching is currently in Beta.
We’re actively working on improving the quality of AI-generated pitch drafts. You may occasionally find that a draft needs more editing than usual, or doesn’t fully capture the nuance of the journalist’s request. This is expected during the beta period and will improve over time.
If a draft doesn’t land right, regenerate it or edit it manually. If you have feedback on the output quality, we’d love to hear it via the contact page.
What Is AI-Assisted Pitching? #
AI-Assisted Pitching is a built-in drafting tool that helps you write pitch responses faster. It reads the journalist’s request, pulls from the expert profile attached to your selected email account, and produces a tailored draft to give you a strong starting point so you’re not writing from scratch every time.
The key word is draft. The AI writes a first version; you review it, personalise it, and make it your own before anything goes out. Journalists are looking for genuine expert insight and a real human voice. The AI gets you most of the way there, but your edits are what make the pitch worth sending.
Nothing is sent without your review and approval.
Before You Start: Set Up Your Email Profiles #
The AI generates pitch drafts based on the profile attached to your connected email account. In PitchResponse, every email address you add lives under Admin > Emails/Profiles, and each one has its own profile you can fill out.
You can have multiple email accounts connected. For example, one for yourself and one for a client, or separate accounts for different brands or areas of expertise. When you generate a pitch draft, you choose which email/profile to use, and the AI draws from that profile’s information.
To edit a profile, go to Admin > Emails/Profiles, find the email account you want to update, and click Edit Profile.
The fastest way to get started #
The single quickest way to give the AI a strong foundation is to upload your resume or CV under the Expert Resume/CV field. One upload gives the AI a lot to work with, including past roles, credentials, education, and career achievements.
That said, a resume is backward-looking by nature. After uploading it, make sure you also fill in the fields a resume can’t capture:
- Who you are right now: your current role, employer, and what you represent
- What you want linked or mentioned: the specific URL you want journalists to attribute coverage to
- Your point of view: opinions and talking points that make your pitches sound like you, not a generic expert
The fields below are where all of this lives. The more you fill in, the better your drafts will be. If you’re short on time, focus on the ones marked highest impact first.
Profile Fields Reference #
Identity
- First Name / Last Name: how you want to be credited in articles
- Bio ⭐ Highest impact – this is what ends up in print. Write it in the third person, in journalist-ready language, and make sure it introduces both you and what you represent. “Jane is the founder of [Brand], a [product/service] that helps X do Y” is far more useful than a career summary. This is the field the AI leans on most heavily when framing who you are to a journalist.
- Additional Professional Details ⭐ Highest impact – think of this as the full picture of your professional world. Use it for anything you want the AI to write about, such as the brand, product, or service you represent; notable clients you’ve worked with; campaigns you’ve run; projects you’ve led; and industries you serve. If you want it mentioned in a pitch, put it here.
- Signature: the sign-off that appears at the bottom of your pitches
Current Role and What You Represent
These fields establish who you are right now and where you want coverage to point. They are critical for PR and link-building goals.
- Employment: your current job title, company name, and company link. Keep this up to date, especially if your resume is from a previous role.
- Website URL ⭐ Highest impact – the specific URL you want linked or attributed in coverage. This might be your homepage, a product page, a service page, or a specific landing page. Be intentional, because this is the link you’re pitching for.
Credentials and Expertise
- Primary Expertise ⭐ Highest impact – up to 8 tags covering your main areas of knowledge (e.g. SEO, Lead Marketing, Content Strategy). Be specific. These directly shape how confidently the AI can write a draft for a given topic.
- Secondary Expertise: supporting topics you can speak to
- Niche Topics: highly specific subtopics where you have deep knowledge
- Years of Experience: helps the AI establish your authority level
- Notable Companies / Clients: adds credibility and context
- Achievements ⭐ Highest impact – specific, quantifiable wins that prove your expertise. Think of these as your highlights reel: “Grew organic traffic from 0 to 200k/month,” “Generated $2M in revenue for a client in under a year,” “Featured in Forbes, HuffPost, and Entrepreneur.” Additional Professional Details gives the AI the full picture to write from, while Achievements give it concrete claims to write with. Fill out both, as together they make pitches dramatically stronger.
Writing Style
- Tone Preference: select the tone that best reflects how you communicate (e.g. authoritative, conversational, data-driven). The AI will try to match it.
- Writing Samples: paste a URL or short text snippet of your existing writing. This helps the AI mirror your voice more closely.
Opinion Bank
- Opinions ⭐ Highest impact – add strong, specific opinions you hold in your field, along with the relevant topics and tone for each. This is one of the most underused fields in PitchResponse, and one of the most valuable. A pitch grounded in a real point of view stands out from generic expert responses. The AI can draw on these directly when the opportunity matches, making your draft feel authentic rather than templated.
Topic and Geographic Preferences
- Preferred Topics: topics you want to pitch on
- Excluded Topics: topics you don’t want to be matched to or pitched for
- Geographic Focus: the regions your expertise applies to (US, EU, UK, Canada, Australia, India, Global)
- Response Availability: when you’re available to respond to opportunities
Supporting Media
- Social Links: your professional social profiles
- Media Link: links to press mentions, podcast appearances, or other media coverage
- Expert Resume/CV: upload your resume or CV here. A great first step that gives the AI a lot of background to draw from in one go.
- Headshot: a photo journalists can use if they feature you
A note for agencies and PR pros managing multiple clients #
If you’re pitching on behalf of clients, set up a separate email account and profile for each one. Each profile should reflect that client’s current role, their brand or product, the URL they want linked, their expertise, and their achievements. When you open an opportunity, selecting the right profile ensures the AI is writing as that person rather than as a generic expert.
How AI-Assisted Pitching Works: Two Flows #
Opportunities on PitchResponse come from different sources, and how you submit a pitch depends on where the opportunity originated. AI-Assisted Pitching supports both scenarios.
Flow 1: In-Platform Pitching #
Applies to: HARO, SOS, HelpAB2BWriter, and most other email-based sources
For opportunities sourced from platforms that accept email pitches, you can generate, edit, and send your pitch entirely within PitchResponse. Your pitch goes out from your connected email address directly to the journalist.
How to use it:
- Open the opportunity from your feed.
- On the right side of the screen, you’ll see the pitch composer. The Sender Profile dropdown shows your connected email accounts. Select the one you want to pitch from, and the AI will use that account’s profile to generate your draft.
- Add your Email Subject line. This is what the journalist will see in their inbox, so make it clear and specific.
- Click Auto Generate Reply to have the AI produce a draft based on the opportunity and the selected profile.
- The draft will appear in the pitch body.
⚠️ Stop before you send. Read the draft carefully from top to bottom. Ask yourself: Does this actually answer the journalist’s question? Does it sound like me? Is there a specific example, data point, or personal experience I can add that the AI couldn’t have known? Journalists receive many pitches, and the ones that get used feel personal, specific, and genuinely expert. Edit accordingly before moving on.
- When you’re satisfied the pitch reflects your real expertise and voice, click Send Pitch.
Your response is sent from your connected email address. Any reply from the journalist comes back to that inbox directly.
Note: You can also write your pitch manually without using the AI. Just type directly into the pitch body and send.
Flow 2: Off-Platform Pitching #
Applies to: Featured.com and other third-party platforms that manage submissions on their own site
Some opportunities require you to submit your pitch directly on the source platform rather than via email. For these, PitchResponse can’t send the pitch on your behalf, but the AI can still produce a draft for you to copy, edit, and paste.
How to use it:
- Open the opportunity from your feed.
- On the right side of the screen, you’ll see the Generate AI Pitch section.
- Select the email account you want to pitch from in the Select Your Profile dropdown. The AI will use that account’s profile to write the draft.
- Click Generate AI Pitch.
- The AI will produce an Email Subject and a Generated Pitch in the fields below.
⚠️ Edit before you copy. Read the draft carefully and personalise it before pasting it anywhere. Add a specific example from your own experience, adjust the language to sound like you, and make sure the pitch directly addresses what the journalist asked. A draft that goes out unedited is a missed opportunity, and journalists can often tell.
- Once you’re happy with the draft, copy it, then click Click to Pitch on [Platform Name] to open the source platform. Paste your edited pitch there and submit.
Tip: The “Email Subject” the AI generates can double as a strong headline or opening line when pasting into a third-party form, even if the platform doesn’t have a subject field.
What the AI Does With Your Profile #
When you generate a pitch draft, the AI reads both the journalist’s request and the profile attached to your selected email account, and tries to do the following:
- Answer the journalist’s actual question: it doesn’t just introduce you; it tries to directly address what was asked.
- Draw on your credentials: it uses your bio, expertise, achievements, and experience to establish why you’re a credible source for this specific topic.
- Represent what you’re pitching for: it weaves in your brand, product, or service naturally, the way a good PR pitch would, rather than just listing your credentials.
- Reflect your voice: if you’ve added a tone preference or writing samples, the AI will try to match your style.
- Incorporate your opinions: if your Opinion Bank contains a relevant point of view, the AI may weave it in to make the pitch feel more authentic and less generic.
- Keep it appropriately concise: journalist requests generally don’t need essays, and the AI calibrates length to match the nature of the request.
- Set up a natural sign-off: it wraps the pitch with your name, title, and website so the journalist has everything they need for attribution.
The AI is only working from what’s in your profile. If a draft feels off, generic, or doesn’t mention your brand or product, the fix is almost always adding more detail to your Bio, Additional Professional Details, Achievements, and Opinion Bank under Admin > Emails/Profiles > Edit Profile.
During the beta period: If you’re consistently getting drafts that miss the mark even with a complete profile, try regenerating. Please also use the contact page to let us know, as your feedback is directly helping us improve output quality.
Notices and Warnings You Might See #
In some cases, the AI will surface a notice alongside your generated draft. Here’s what they mean and what you should do.
“Your profile doesn’t have enough information to generate a strong pitch for this topic.” #
The profile attached to your selected email account is missing detail relevant to this opportunity. The AI may still generate a draft, but it will be less specific and less persuasive than it could be.
What to do: Go to Admin > Emails/Profiles, click Edit Profile next to the relevant account, and add more detail, especially to your Bio, Additional Professional Details, Achievements, and Opinion Bank. Then regenerate.
“This opportunity may not be a strong match for your profile.” #
The AI noticed a potential mismatch between what the journalist is asking for and the expertise in your profile. This doesn’t mean you can’t pitch; it’s just a flag to think carefully before sending.
What to do: Re-read the journalist’s request and honestly assess whether you’re a genuinely useful source for this specific question. If you are, edit the generated draft to make that connection more explicit and add relevant personal experience the AI may not have had access to.
“This opportunity requires credentials or qualifications we couldn’t verify in your profile.” #
Some requests specifically call for licensed professionals, published researchers, or other credentialed experts. The AI has flagged that the selected profile doesn’t clearly reflect those qualifications.
What to do: If you do have the relevant credentials, add them to your Bio or Additional Professional Details under Admin > Emails/Profiles > Edit Profile, then regenerate. If you don’t, this may not be the right opportunity for you.
“The generated pitch is a starting point – we recommend personalizing it before sending.” #
This is a general reminder that appears on most AI-generated drafts. It’s not a warning that something went wrong; it’s a nudge to add your own voice, specific examples, and any details that are unique to your experience.
What to do: Read through the draft, make it sound like you, and add one or two concrete examples or data points that only you could provide. Those specifics are often what win the placement.
Tips for Getting the Best Results #
- Always treat the draft as a starting point, not a finished pitch. The AI gives you a strong foundation and your job is to make it yours. Add a specific example from your own work, a concrete data point, or a personal opinion the AI couldn’t have known. That’s what separates a pitch that gets ignored from one that gets used. Journalists are experts at spotting generic responses, and a pitch that feels real and specific will always stand out.
- Start with your resume. Upload it under Expert Resume/CV for a fast foundation, then fill in the fields a resume can’t cover: your current role and employer under Employment, the URL you want linked under Website URL, and your Bio written the way you’d want to be introduced to a journalist.
- Treat Additional Professional Details and Achievements as a pair. Additional Professional Details is the full picture of your clients, your brand, your work, and what you represent. Achievements are the highlights, meaning specific and quantifiable wins that prove it. The AI draws on both, and together they make drafts dramatically more compelling than either does alone.
- Add at least one or two opinions to your Opinion Bank. This is the field most people skip, and one of the most valuable. A pitch that includes a real point of view stands out. “In my experience, most companies doing X make this mistake…” is far more interesting to a journalist than a list of credentials.
- Be intentional about your Website URL. This is the link you’re pitching for. Make sure it points to the right page and not just your homepage if a product or service page is what you actually want covered.
- Use the right profile for the opportunity. If you manage multiple clients or brands, select the email account whose profile matches the topic being pitched. The AI writes as that person, so make sure it’s the right one.
- Speed still matters. AI-Assisted Pitching helps you respond faster, but being first still gives you an edge. Use it to move quickly on opportunities that are a strong match, rather than as a reason to put off pitching until later.
- Don’t send to every opportunity just because it’s easy. A targeted, relevant pitch from a well-matched expert will always outperform a generic pitch sent at scale. Use the AI to go faster on the right opportunities and not to flood journalists with responses you wouldn’t send if you had to write them by hand.
Frequently Asked Questions #
Does the AI send the pitch for me? No, and that’s by design. For in-platform opportunities, you review and edit the draft first, then click Send Pitch when you’re satisfied. For off-platform opportunities, you copy the draft, edit it, and paste it into the third-party platform yourself. Nothing goes out without your review.
Can I edit the AI’s draft before sending? Yes, and you should. The pitch appears in an editable field before anything is sent. Read it carefully, personalise it, and make sure it sounds like you before sending.
What if I don’t like the pitch the AI generated? Just edit it, or delete it and write your own. The AI generates a starting point and it’s not locked in.
Where do I update my profile information? Go to Admin > Emails/Profiles in the left sidebar, find the email account you want to update, and click Edit Profile.
I have multiple email accounts connected. Which one should I use? Choose the one whose profile best matches the opportunity topic. If you’re pitching a health opportunity, select the account with health expertise in its profile. If you’re pitching on behalf of a client, select the account set up for that client.
The AI draft doesn’t mention my brand or product. Why? The AI can only write about what’s in your profile. Make sure your brand, product, or service is described in your Bio and Additional Professional Details, and that your Website URL is filled in. Then regenerate.
Does the AI see my previous pitches? Not currently. Each draft is generated fresh based on the opportunity and the selected profile at the time.
Why did the AI generate a draft that doesn’t really answer the journalist’s question? This usually happens when the journalist’s question is highly specific and the selected profile doesn’t contain directly relevant experience or credentials. Try adding more detail to your Bio, Additional Professional Details, Achievements, and Opinion Bank, then regenerate. If the profile still doesn’t support it well, that may be a sign this opportunity isn’t the right fit. During the beta period, output quality is also actively improving, so if you’re seeing this consistently, please let us know via the contact page.
Will the journalist know I used AI to help write my pitch? No. The pitch is sent from your email address as a normal message. That said, journalists can often tell when a pitch hasn’t been personalised, as generic and unedited AI drafts tend to read that way. Always edit before you send, and make sure your specific expertise and voice come through.
Can I use my own API keys to power AI-Assisted Pitching? Some plans include Bring Your Own Key (BYOK) access, which lets you connect your own OpenAI or Anthropic (Claude) API keys under Admin > AI Settings. This lets you choose your preferred AI provider and model, and you’re billed directly by the provider for your usage. Check under Admin > Billing to see if your plan includes this feature, or see AI Settings and API Keys (BYOK) for full setup instructions.
Is AI-Assisted Pitching available on my plan? AI-Assisted Pitching availability depends on your current plan. Log in and check your account, or visit the Pricing page to compare what’s included at each tier.